Discovery Document The purpose of this form is to get a better understanding of how we can help you out. Name * First Name Last Name Email * Phone * (###) ### #### PROJECT OVERVIEW Getting the basics figured out. Name of Company/Brand Tell me a little about your company/brand - a little about the history, where the name comes from, what you hope to achieve... Turnaround time or deadline to meet? If so, please provide: What are you looking to have created? (just a quick) Logo Logo and Brand Assets Social Media Graphics Website Packaging hmm, unsure at this point in time Do you have a vision of what you'd like created? BRAND VALUES Mission Statement This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists. Product/services positioning statement: This is like your company mission statement, only more specific to your offerings. Here’s Volvo’s for an example: “For upscale American families, Volvo is the family automobile that offers maximum safety.” Benefit of your product/service: Does it save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience. Five words that represent your brand: Think about your brand’s personality. How would you describe it? Three messages your brand needs to communicate: Why does your brand matter? These messages should be relevant to your target audience. Value proposition: How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services. BRAND ATTRIBUTES The following questions will dive into the essence and identity of your company/brand. How does your brand’s image fall between these opposing characteristics? (select all that apply) Simple Grey Conservative Approachable Necessity Fun Professional Modern Sport Masculine Extreme Intricate Colorful Extravagant Authoriatative Feminine Luxury Serious Casual Classic Elegant Neutral Safe What color(s) represent your brand? What colors DO NOT represent your brand? What words would you use to describe your brand’s image? What words would you NOT want used to describe your brand’s image? What attributes and/or emotions do you want associated with your brand? What attributes and/or emotions do you NOT want associated with your brand? ABSTRACT VALUES To answer the following questions, use your imagination to think of your brand in unique situations. How would you describe your brand to a friend? How would you describe its style? What other brands would be its friends? Where would your brand hang out? Does your brand have a specific age or gender it needs to speak to? What actor/actress would be perfect to play your brand? Why? What kind of car would your brand be? What animals represent your brand? Website Link 1 (if applicable) Provide any urls that may help in research http:// Website Link 2 (if applicable) Provide any urls that may help in research http:// Social Media Handle (if applicable) Thank you for taking the time to submit! A confirmation email will be sent to you within 24-48 hours.
